Video Production

The Challenge

Producing content for a brand like Apple requires strict adherence to its iconic minimalist design language. The goal was to craft a product reveal video that felt authentic, exciting, and aligned with Apple’s visual and narrative standards—highlighting key features without overwhelming the viewer.

The Solution

I developed a conceptual launch video that mirrors the clarity and sophistication of Apple’s official campaigns. The piece uses a clean white backdrop, elegant typography, and smooth motion graphics to showcase the iPhone 17’s standout features, including the A19 Pro Chip and a 24MP camera systems.

The Process

• Brand Analysis: I studied Apple’s launch videos to identify pacing, typography, color, and motion patterns.

• Scripting & Storyboarding: I outlined key features and built a visual flow that supports a minimalist narrative.

• Motion Graphics: I animated on-screen elements and product reveals with precision and purpose.

• Sound Design: I selected a refined soundtrack and designed subtle audio cues to enhance immersion.

The Results

The final video convincingly replicates Apple’s signature aesthetic. This project demonstrates my ability to deliver high-end motion graphics, execute brand-consistent visuals, and communicate product value with clarity and impact.

Technologies Used

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Audition

Luis Calero - Design & Marketing Capabilities Sizzle Reel

A self-promotional reel created to showcase the breadth of my capabilities across video production, web development, creative direction, and marketing.

The Challenge

Condensing a diverse portfolio into a short, high-energy video requires strategic curation and tight storytelling. The goal was to communicate value quickly, capture attention in seconds, and position my personal brand as versatile, creative, and results-driven.

The Solution

I produced a fast-paced sizzle reel featuring key clips from my best work. Dynamic transitions, on-brand motion graphics, and an energetic soundtrack create a compelling visual narrative that reinforces my creative capabilities.

The Process

• Concept & Storyboarding: I structured the reel to highlight core service pillars: Video, Creative, Web, and Marketing.

• Content Curation: I handpicked clips that best demonstrate technical skill and creative variety.

• Editing & Post-Production: I synchronized visuals with music for impact and integrated branded titles for clarity.

• Sound Design: I selected and mixed a soundtrack that supports the reel’s high-energy tone.

The Results

The final 48-second reel is a powerful marketing asset, ideal for presentations, social media, and client introductions. It effectively communicates my value proposition and creative versatility.

Technologies Used

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Audition

Social Media Video Samples Reel

A compilation reel showcasing short-form video content produced for clients such as Gina Navarro Agency (Farmers Insurance) and Revista MIA.

The Challenge

Social media demands content that is fast, vertical, and attention-grabbing. The objective was to demonstrate mastery of mobile-first formats while adapting to diverse brand identities and campaign needs.

The Solution

I produced a vertical-format reel that highlights multiple content styles—from lifestyle clips to commercial promos. The use of quick cuts, bold text overlays, and trend-aware pacing creates a reel designed for high engagement on platforms like Instagram Reels, TikTok, and Facebook.

• Content Curation: I selected standout client pieces that best represent social media performance.

• Vertical Editing: All clips were reformatted to 9:16 for optimal mobile impact.

• Pacing & Rhythm: I built a fast, energetic sequence aligned with modern social trends.

• Branding Elements: I included client logos and text cues to demonstrate clear communication and CTA integration.

The Process

The Results

The reel delivers a strong showcase of my social media production capabilities. It demonstrates adaptability, trend fluency, and a deep understanding of what drives engagement across digital platforms.

Technologies Used

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Audition

"Get Results!" Brand & Capabilities Reel

A high-energy promotional video created to communicate the purpose, impact, and value of professional video production services for my brand, Luis Calero.

The Challenge

Beyond showcasing work, this piece needed to deliver a strong message: strategic video production drives results. The objective was to create a memorable brand anthem that communicates expertise and inspires confidence in potential clients.

The Solution

I produced a dynamic video that blends retro aesthetics with modern production sequences. The narrative highlights the evolution of media and transitions into behind-the-scenes footage of cameras, drones, editing workflows, and motion graphics—supported by bold typography reinforcing the core message: “Get the results you want.”

The Process

• Concept Development: I created a narrative arc that starts with nostalgic TV imagery and evolves into modern production power.

• Asset Sourcing: I curated diverse footage showcasing on-set work and post-production execution.

• Editing & Motion Graphics: I built a fast-paced visual rhythm, enhanced with kinetic typography for key messages.

• Sound Design: I selected a strong, modern soundtrack and mixed subtle effects to reinforce transitions.

The Results

The final 27-second video functions as a powerful brand anthem. It reinforces the strategic value of professional video production and positions my services as a direct pathway to achieving measurable marketing results.

Technologies Used

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Audition

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