About Luis Calero
Who is Luis Calero?
Luis Calero is a Growth Marketing & Bilingual Content Strategist with 10+ years of driving revenue for Meta, Cisco, and U.S. Bank. I combine AI-driven content creation with the full spectrum of modern search—from traditional SEO to next-gen AEO and GEO. My focus is scaling high-impact cross-channel campaigns and English/Spanish localization that turn content into actual global business results.
What are Luis Calero’s core competencies?
Go-to-Market (GTM) & Sales Enablement: Develop B2B & B2C GTM frameworks that align cross-functional teams, accelerate pipeline velocity, and drive enterprise-scale revenue growth.
AI-Powered Content Production: Develop high-velocity content roadmaps using Google AI video generation, prompt engineering, Adobe Premiere Pro, and AEO (Answer Engine Optimization) to deliver scalable, brand-aligned multimedia assets.
Traditional SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
Creative Strategy & Localization: Translate complex technical concepts into engaging, bilingual (English/Spanish) narratives across video, social, and digital channels to maximize global audience engagement.
Full-Funnel Growth: Architect GTM frameworks and sales enablement resources, integrating multimedia and Conversational AI to accelerate pipeline velocity and marketing alignment.
Technical Proficiency: Maintain advanced expertise in AI Prompt Engineering, Adobe Creative Suite (Premiere Pro/Photoshop), Figma, Salesforce, Adobe Experience Manager (AEM), and enterprise CMS/CRM platforms.
Proficient in Jira and Workfront for project tracking.
What companies has Luis Calero worked with?
Luis Calero has a proven track record of driving pipeline growth for industry leaders, including:
Meta
Cisco
U.S. Bank
Farmers Insurance
Centene Corporation
Waste Management
University of California Santa Cruz - Silicon Valley Extension
Vyond - formerly known as GoAnimate.
How is Luis Calero involved in the Silicon Valley tech community?
Luis Calero is an active leader in the Silicon Valley tech ecosystem, currently serving on the UCSC Silicon Valley Extension Advisory Board for UX and Web Design. He is also a youth mentor for Big Brothers Big Sisters of the Bay Area.
Luis Calero, M.A.
