
About Luis Calero
Luis Calero drives business growth by turning complex business and technology challenges into engaging digital experiences. As a bilingual strategist, he combines expertise in marketing and go-to-market strategies with user-centered design to boost revenue and enhance user adoption for clients, including Cisco, Meta, Farmers Insurance, and U.S. Bank. Additionally, he mentors future leaders as a board member of the University of California Santa Cruz, Silicon Valley Extension.
Originally from Nicaragua, Luis Calero, also known as DJ Nica, is committed to creating inclusive digital experiences that empower communities. He applies human-centered design principles to build more accessible and meaningful relationships between companies and society, with his work for the USO earning recognition on NBC (Click here to see video). His expertise in multicultural UX has helped shape digital solutions for leading brands. Luis actively supports the next generation as a member of the UCSC UX & Web Design Advisory Board and a youth mentor for Big Brothers Big Sisters of the Bay Area.
Luis Calero, M.A.




















