Content Strategy

The Challenge

Cisco Meraki needed a more compelling way to communicate the real-world value of its solutions. The goal was to present technical benefits in a format that business leaders could understand quickly and connect with strategically.

The Solution

I proposed a visually driven case study brochure that elevates their storytelling approach. The design emphasizes clarity, narrative flow, and modern aesthetics, making complex information accessible and persuasive.

The Process

• Conceptualization: I analyzed existing brand communication to identify gaps and opportunities for a more narrative-focused asset.

• Content Structuring: I built a repeatable framework that organizes each case study into a logical, easy-to-digest sequence.

• Visual System Design: I developed a modern visual language using brand colors, dynamic graphics, and strong typography.

• Layout & Composition: I designed each page with clean spacing and impactful imagery to reinforce the story visually.

The Results

The final proposal demonstrates how complex success stories can convert into clear, engaging, and visually compelling narratives. This high-fidelity asset positions itself as a strategic recommendation ready for client presentation.

Technologies Used

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

U.S. Bank Smart Assistant: Design Proposal

The subject of this proposal is U.S. Bank, a top-five U.S. banking institution with a strong digital-first vision.

The Challenge

Introducing a new digital feature requires clarity and relevance. The objective was to increase awareness and adoption of the Smart Assistant by showing users how it improves everyday banking tasks.

The Solution

I designed a clean, modern promotional flyer that communicates the value of the Smart Assistant through app mockups, relatable imagery, and concise benefit-driven messaging.

The Process

• Strategic Analysis: I examined key Smart Assistant functionalities to highlight convenience and time savings.

• Content Hierarchy: I structured the message flow from product definition to benefits and a clear call to action.

• Visual Design: I aligned the graphic style with the U.S. Bank brand, creating trustworthy and modern visuals.

• Layout: I built a scannable one-page design using concise text, clear headers, and bullet points for quick comprehension.

The Results

The proposal showcases a polished, user-focused marketing asset that effectively bridges digital functionality with real customer needs, reinforcing adoption and engagement.

Technologies Used

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

Color Psychology in Marketing Editorial Design

This project is an independent educational resource designed for marketing professionals, designers, and students who need a practical, visually structured guide to applying color theory.

The Challenge

Color psychology is often oversimplified. The task was to transform a complex topic into an organized, engaging, and visually rich asset that avoids overwhelming the reader.

The Solution

I produced a comprehensive 28-page digital guide, Color Psychology in Marketing, covering foundational theory through practical applications. The layout blends informative text, diagrams, and curated visuals to create a clear learning experience.

The Process

• Research & Structuring: I curated essential information and developed a clear table of contents to guide the reader.

• Visual System Development: I created a consistent layout system with defined typography and color standards.

• Graphic Creation: I designed custom diagrams, color wheel visuals, and harmony models.

• Image Curation: I selected imagery that reflects the emotional spectrum associated with each color.

The Results

The final e-book is a polished, high-value educational asset that demonstrates my ability to manage long-form editorial content and translate complex topics into structured, visually engaging material.

Technologies Used

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

Editorial Design for Revista MIA

Revista MIA is a digital lifestyle magazine focused on wellness, culture, and personal growth for a modern readership.

The Challenge

Magazine design requires balancing diverse content types while maintaining a cohesive visual identity. For the March 2022 edition, the key requirement was to highlight International Women’s Day with authenticity and sophistication.

The Solution

I led the editorial design for the entire issue, establishing a modern visual identity supported by consistent typography, a refined color palette, and a flexible grid system.

The Process

• Editorial Collaboration: I worked closely with the editorial team to align tone, hierarchy, and thematic direction.

• Template & Grid Design: I created master templates to streamline layout production and ensure consistency.

• Layout & Typesetting: I designed each article to balance readability and visual impact, integrating photography and pull quotes.

• Ad Integration & Review: I placed advertisements strategically and conducted a full issue review before publication.

The Results

The March 2022 digital edition delivers a seamless, visually engaging reader experience. It showcases my capability in multi-page editorial design, narrative flow management, and deadline-driven production.

Technologies Used

• Adobe InDesign

• Adobe Photoshop

• Adobe Illustrator

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