black and white bed linen

Luis Calero, M.A.

Digital Strategist & Creative Storyteller

Bilingual (English/Spanish) Creative Specialist & Generative AI Strategist with 10+ years driving B2B/B2B2C pipeline growth and GTM success for industry leaders (Cisco, Meta, U.S. Bank). A hands-on visual storyteller and Adobe-proficient expert in managing complex multimedia projects and designing AI-assisted production pipelines. I successfully lead cross-functional teams to translate complex technical concepts into clear, resonant content that boosts engagement and shortens the sales cycle.

Trusted by:

Let’s Build Your Success Story.

From Challenge to ROI. Each case study details how we transform business challenges into remarkable sales growth, breaking down the exact strategies and data-backed outcomes.

a person holding a book in their hands
a person holding a book in their hands
a bunch of brochures of brochures de brochuresa bunch of brochures of brochures de brochures
a person sitting at a desk with a laptop and a phonea person sitting at a desk with a laptop and a phone
a person holding a video game controller in their handsa person holding a video game controller in their hands
a person holding a cell phone with a picture of a person holding a phonea person holding a cell phone with a picture of a person holding a phone

Reach and engage more people.

We create digital experiences that connect with multilingual audiences, helping you expand your reach and build trust by making your content feel intuitive and natural for everyone.

un hombre con gafas de VR con fondo cielo estrellado

2022 Demo Reel

Meet Luis Calero

Luis Calero is a bilingual (English/Spanish) Generative AI Strategist and Creative Storyteller with 10+ years of experience driving B2B/B2B2C pipeline growth and go-to-market (GTM) success for industry leaders like Cisco, Meta, Farmers Insurance, and U.S. Bank. As a hands-on visual storyteller proficient in Adobe and AI-assisted production pipelines, he combines marketing expertise with human-centered, multicultural UX design. He leads cross-functional teams to translate complex technical concepts into clear, engaging digital experiences that boost revenue, enhance user adoption, and shorten the sales cycle.

Originally from Nicaragua (also known as DJ Nica), Luis is committed to creating inclusive digital experiences that empower communities. His work applying human-centered design principles to build more accessible relationships between companies and society, including for the USO, has earned recognition on NBC. He actively mentors future leaders as a member of the UCSC Silicon Valley Extension (UX & Web Design) Advisory Board and a youth mentor for Big Brothers Big Sisters of the Bay Area.